Branding 101: What Every New Business in Albania Needs

Logo, colours, fonts, business cards — the visual identity package is the first investment that affects everything else. Here's what you need and what to expect to pay.

When your new business opens its doors, first clients judge by what they see. Branding — your company's visual identity — is the difference between "looks serious" and "looks improvised". This article explains what you need, what to expect, and how to start with a realistic budget.

What Is a "Visual Identity Package"?

A basic visual identity package contains:

Logo — The company's primary mark. Exists in variants: horizontal, vertical, icon only, text only
Primary and secondary colours — Palette with HEX, RGB, CMYK, and Pantone codes
Fonts — 1–2 fonts (heading + body) with usage guidelines
Business cards — First physical application of the identity
Brand guidelines — A guide on how to use the logo correctly

The extended package adds: email header, email signature, folders, social media banners, PowerPoint presentation template.

Logo — Not Just Aesthetic, But Strategic

A good logo is:

Simple — Works at 5mm small (as favicon) and 2m large (as billboard)
Distinctive — Doesn't look like anything else in your industry
Durable — You won't need to change it after 2 years
Versatile — Works in colour, black-and-white, and transparent

Delivery format: SVG + transparent PNG + vector PDF. If your designer only gives you a JPG — that is not a professional logo.

Colours — Psychology That Precedes Words

Colours communicate before the client reads a single word:

Blue — Trust, professionalism, finance, technology
Green — Nature, health, ecology, organic
Red — Urgency, energy, passion, food
Black — Luxury, sophistication, premium, fashion
Orange — Friendliness, enthusiasm, reasonable price

Choose colours based on your industry and target client, not personal preference.

Our Packages and Prices

We offer three branding package levels:

Starter (35,000–50,000 ALL) — Logo + colour palette + fonts + business cards (50 copies)
Business (70,000–100,000 ALL) — Starter + brand guidelines + folder + social banner + email template
Premium (120,000–180,000 ALL) — Business + 3 logo variations + packaging mockup + presentation template + 500 business cards 400g UV

Every package starts with a free 1-hour brief where we understand your business, clientele, and competition. Then we propose 2–3 conceptual directions.